Super Leg 零食包装 by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2021
Super Leg 零食包装
by Chen Wang
Client: Three Squirrels
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg 零食包装
《大脚腿》係為一個中國食品品牌設計嘅零食包装。包装上畫咗品牌吉祥物——一隻叫「小健」嘅松鼠，攤喺一隻大雞腿上享受美食，佢件衫仲畀貨架鈎住。呢幅插畫嘅靈感來自一個卡通場景：老鼠偷芝士畀貓捉住。雞腿被咬過嘅部分變成一個窗口，可以睇到入面嘅雞肉。呢個設計將吉祥物同產品連結埋一齊，令包装喺貨架上眾多同類產品中脫穎而出。
The Recognition
About the A' Design Award 鐵獎
Super Leg 零食包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Super Leg 零食包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Super Leg 零食包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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