Guangzhou Cheung Ying Design Co., Ltd. 嘅作品 Rosa Roxburghii 茶飲包裝

由設計師 Guangzhou Cheung Ying Design Co., Ltd. 創作嘅 Rosa Roxburghii 茶飲包裝係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2021

Rosa Roxburghii 茶飲包裝

由 Guangzhou Cheung Ying Design Co., Ltd.

客戶: Guangzhou Cheung Ying Design Co., Ltd.

包裝類別嘅 A' Design Award 金獎得獎者

27,468

經驗證嘅獲獎者

驗證設計 #111732 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Rosa Roxburghii 茶飲包裝

Rosa Roxburghii（刺梨）係一款罐裝茶飲嘅包裝設計。容器採用鋁罐，長65毫米、闊65毫米、高95毫米，容量為245毫升。包裝圖案運用中國風插畫，描繪刺梨茶園景致，反映出由種植到選材每一步嘅用心。整體版面以中國傳統元素同吉祥嘅紅色主調構成。呢個包裝旨在為產品建立鮮明嘅形象，並傳達健康、天然、活力同傳承嘅理念。

榮譽認可

關於A' Design Award 金獎

Rosa Roxburghii 茶飲包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Rosa Roxburghii 茶飲包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Rosa Roxburghii 茶飲包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
尺寸同包裝: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
標籤: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
生產技術: The design material is made of aluminum can.
設計挑戰: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
研究: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
靈感: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
項目時長: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
操作流程: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
團隊成員: Creative Director: Zhiji Dong
Designer: Lu Gu