Ecological Journey 礼盒 by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2021
Ecological Journey 礼盒
by Pufine Advertising Ltd. Co.
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #111804The Design
About Ecological Journey 礼盒
生态之旅系一款盛载本地生产蜂蜜同茶叶嘅礼盒。设计以粗糙木刷绘画嘅自然景色为主题，当中包括本地动物同景点。每一面盒身都承载住一幅完整嘅画面，所以每个盒可以单独欣赏，亦可以拼砌成更大幅嘅图画。盒盖采用略带粗糙质感嘅草木纸制成，盒身则用金色地毯纸，盒子用纸绳绑扎。内附一张卡片，正面印有图画，背面则设有线网供自由绘画。
The Recognition
About the A' Design Award 銀獎
Ecological Journey 礼盒是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Ecological Journey 礼盒將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Ecological Journey 礼盒是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- Dimensions & Packaging
- Length:240mm, width:80mm, height:140mm
- Tags
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- Production Technology
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- Design Challenge
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- Research
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- Inspiration
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- Project Duration
- The project began in September 2019 and will be completed in December 2019
- Operation Flow
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation. - Team Members
- Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli
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