Pufine Advertising Ltd. Co. 嘅作品 Shangri La 葡萄酒包裝

由設計師 Pufine Advertising Ltd. Co. 創作嘅 Shangri La 葡萄酒包裝係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

Shangri La 葡萄酒包裝

由 Pufine Advertising Ltd. Co.

客戶: Yunnan Shangri-La Wine Co. LTD

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #111820 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Shangri La 葡萄酒包裝

《香格里拉》係一款以三支紅酒為系列嘅包裝設計。標籤運用傳統東方水墨畫嘅質感,寓意酒液嘅流動同老藤嘅樹幹。三個包裝並排擺放,便會組成一條蜿蜒嘅樹幹。每個包裝都承載住產區嘅一種動物:蝴蝶代表空氣、魚代表水,而鼠兔則代表泥土。標籤採用表面粗糙嘅木棉紙製成,並以壓花工藝塑造出老樹皮嘅質感。呢個設計引導人哋關注傳統藝術同自然環境。

榮譽認可

關於A' Design Award 銀獎

Shangri La 葡萄酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Shangri La 葡萄酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Shangri La 葡萄酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
尺寸同包裝: Length:300mm, width:90mm, height:90mm
標籤: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
生產技術: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
設計挑戰: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
研究: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
靈感: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
項目時長: The project began in October 2019 and will be completed in August 2020
操作流程: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
團隊成員: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,