由設計師 Tiago Russo 創作嘅 The Devil's Keep 超稀有單一麥芽愛爾蘭威士忌 係備受推崇嘅 2021 A' Design Award 金獎 得獎作品,獲獎類別為 包裝設計。
金包裝· 2021
The Devil's Keep 超稀有單一麥芽愛爾蘭威士忌
客戶: The Craft Irish Whiskey Co.
包裝 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #111877 嘅獲獎狀態設計
關於 The Devil's Keep 超稀有單一麥芽愛爾蘭威士忌
The Craft Irish Whiskey Co. 首次推出的 The Devil's Keep 體驗盒在設計時對每一個細節都給予了最奢華的關注,體現在深色橡木飾面和黃銅細節上。這一切都始於外部強烈的極簡主義視覺效果,由古老的日本鎖鎖定,專用鑰匙存放在後面。只有從古老的鎖中打開體驗盒,您才能沉浸在裡面的內容中,深色酒紅色皮革壁上裝有品嚐配件,這對於全面體驗魔鬼至關重要。
榮譽認可
關於A' Design Award 金獎
The Devil's Keep 超稀有單一麥芽愛爾蘭威士忌是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計The Devil's Keep 超稀有單一麥芽愛爾蘭威士忌將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。The Devil's Keep 超稀有單一麥芽愛爾蘭威士忌激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Designed by Tiago Russo, The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, where a thin gold trim leads to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock with a dedicated key stored at the back.
Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.
Bespoke glasses, a custom numbered whiskey certificate and a rich booklet that tells the entirety of The Devil’s Keep story are housed in each door, leaving the centre stage to holding the vessel secure. Behind the bottle, one will find all the bespoke accessories specifically designed for this product that make it, truly, a unique and luxurious whiskey experience: a gold pipette, obsidian whiskey stones, water carafe from the same Antrim source, a measure of the barley used to make the whiskey and a pioneering whiskey and distilling essence, The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid.
Not only the experience box has an ancient lock to keep the devil inside, but the bottle itself is also chained to the walls of the experience box, so that only its rightful proprietor can truly unleash the devil. - 尺寸同包裝
- Experience Box Dimensions: 360mm L x 215mm W x 350mm H.
Exterior Transit Box (in similar materials, with heavy duty brass locks and handles): 420mm L x 275mm W x 417mm H. - 標籤
- Whisky, Whiskey, Packaging, Luxury, Tasting, Experience, Bottle, Box
- 生產技術
- Woodwork, metalwork and upholstery techniques. Main box in dark stained smoked oak, with brass trims and a framed burgundy suede cladding around the walls.
- 設計挑戰
- The biggest challenge was to create a truly unique product and with it an extraordinary event of not only whiskey tasting, but to interact with an exclusive product, providing the ultimate sensorial experience.
- 研究
- The brief was simple: “to create the best and most luxurious whiskey that Ireland has ever seen.”
It was a blank canvas, with the highest of stakes, which is something that you don’t see very often from a brand – to really immerse onto design as way to truly develop and elevate a product, and to have the time and the mindset that every single detail needs to be ironed out to perfection, and only released when such notion is achieved.
When creating something of this calibre, the paradigm of packaging design and luxury design needs to shift, it needs to elevate, and it was my goal to bring, through a sensorial journey, not only just an appealing product to look at and to taste, but an immersive experience that reach all of its user’s senses, that tells the story and the magnitude of this whiskey without any words needed.
Every material, every detail, had to be singularly present: the dark oak throughout, setting the mood and the absorption of colour, the geometric gold details that strike the eyesight light a bolt, bringing light to the immense darkness of the wood textures, culminating inside with a rich, dark burgundy theme that helps to refract the natural colours of the whiskey.
Each component inside tells a story, and at the same time, interacts with the user in order to provide an intense whiskey tasting experience. Scent, colour, flavour, texture, sound. The Devil’s Keep design combines all of them into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey. - 靈感
- The Devil’s Keep is a unique single malt. An alchemy of water, wood, mastery and time, to create the finest whiskey that Ireland has ever made.
The rarest of whiskeys. A moment in time that can never be recreated. Unparalleled. Irreplaceable. Sublime. Enchantment is woven into every detail of its creation. Spirit that sees the age-old secrets of Ireland’s whiskey masters re-imagined in the vision of a new breed of craftsmen. - 項目時長
- Product and Packaging developed since May 2019 for over a year until every single detail of both accessories and the whiskey maturation itself reached the ultimate level of quality.
- 操作流程
- Drinking rare whiskey should be an experience, whether in the privacy of your home or the theatre of a Michelin starred restaurant.
A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, to transport you to The Devil’s Keep’s birthplace and its home of decades.
Whiskey poured decadently, with the sound of obsidian on glass. Whether you prefer your whiskey chilled or not, we would suggest that The Devil’s Keep is first enjoyed at room temperature.
A taste of barley to celebrate the earth. The same malted barley used to create The Devil’s Keep. A few drops of purest water using the golden pipette to release micelles within
the whiskey and unleash intoxicating flavours.
Now, and only now, are you ready to raise the Devil and experience one of the finest whiskies ever to come from Ireland’s shores.
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