由設計師 Pierre Delebois 創作嘅 Germain Robin California Brandy 瓶身標籤、品牌形象設計 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2021
Germain Robin California Brandy 瓶身標籤、品牌形象設計
客戶: E&J Gallo
包裝 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #112020 嘅獲獎狀態設計
關於 Germain Robin California Brandy 瓶身標籤、品牌形象設計
Germain-Robin California Brandy係一款加州白蘭地嘅品牌形象同瓶身標籤設計。呢個視覺形象簡潔明快,反映咗品牌樸實無華但一絲不苟嘅性格。標誌將兩位創辦人嘅姓名疊放,中間以幼線分隔,表達創作過程中想像力同嚴謹度之間嘅平衡。California Alembic白蘭地採用手工白紙標籤,以紅色標示品種名稱,並附有蒸餾同陳釀方法嘅精準說明。
榮譽認可
關於A' Design Award 銅獎
Germain Robin California Brandy 瓶身標籤、品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Germain Robin California Brandy 瓶身標籤、品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Germain Robin California Brandy 瓶身標籤、品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - 靈感
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- 團隊成員
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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