由設計師 Pierre Delebois 創作嘅 Dark Horse Wine 葡萄酒包裝 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2021
Dark Horse Wine 葡萄酒包裝
客戶: E&J Gallo
包裝 類別嘅 A' Design Award 銀獎 得獎者
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經驗證嘅獲獎者
驗證設計 #112024 嘅獲獎狀態設計
關於 Dark Horse Wine 葡萄酒包裝
Dark Horse係為一個加州葡萄酒品牌打造嘅葡萄酒包裝同品牌設計。整個設計以一套靈活嘅系統為基礎，涵蓋咗成個包裝產品組合，並且容許日後增添新品。標籤採用高級紙材印製，並以金屬光澤同啞面兩種質感呈現，令色彩同風味嘅暗示更加突出。品牌圖標放置喺每個標籤嘅正中央位置。標籤佈局簡潔，令人一眼就可以睇明瓶內嘅內容。設計旨在喺貨架上清晰地展現品質同品味。
榮譽認可
關於A' Design Award 銀獎
Dark Horse Wine 葡萄酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Dark Horse Wine 葡萄酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Dark Horse Wine 葡萄酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- 生產技術
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- 靈感
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- 團隊成員
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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