XQ New Year Gift Box 禮品盒包裝 by Shaofeng Pan

XQ New Year Gift Box 禮品盒包裝 by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

XQ New Year Gift Box 禮品盒包裝

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

A' Design Award 銅獎 Winner in 包裝 Category

9,408

Verified Award Winner

Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box 禮品盒包裝

XQ新年禮品盒係為一套賀年禮品組合而設計嘅包裝。呢個禮盒喺2019年即農曆豬年製作而成，內裡用紅色、外面用金色。中央呈現由對聯、舞獅、蓮花、鯉魚同戰旗組成嘅圓形圖案，再配合十二生肖圖案。套裝內含一隻鍍金豬、通行金句卡、紀念幣、月曆同埋一支鍍金筆。製作工藝包括立體壓花、滴塑同燙金。

The Recognition

About the A' Design Award 銅獎

XQ New Year Gift Box 禮品盒包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計XQ New Year Gift Box 禮品盒包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。XQ New Year Gift Box 禮品盒包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release