Heffron 冧酒樽包裝 by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Heffron 冧酒樽包裝

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About Heffron 冧酒樽包裝

Heffron 係一款由捷克酒廠出品嘅冧酒所設計嘅包裝。呢款冧酒係為咗紀念捷克斯洛伐克軍團——佢哋喺1914年至1918年間喺俄羅斯作戰，並協助建立咗捷克斯洛伐克共和國。Heffron 係最後一艘載住軍團士兵由俄羅斯返去歐洲嘅船隻嘅名字。設計靈感嚟自士兵喺漫長旅途中寄返屋企嘅信件。透明玻璃樽容量為500毫升。標籤採用有質感嘅奶油色紙張製造，配以信件郵票穿孔模切工藝同局部光油處理，並以三色印刷。

The Recognition

About the A' Design Award 銀獎

Heffron 冧酒樽包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Heffron 冧酒樽包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Heffron 冧酒樽包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.