由設計師 Kazuaki Kawahara 創作嘅 Hotel New Grand Ready-to-eat Meals 食品包裝 係備受推崇嘅 2021 A' Design Award 金獎 得獎作品,獲獎類別為 包裝設計。
金包裝· 2021
Hotel New Grand Ready-to-eat Meals 食品包裝
客戶: Hotel New Grand
包裝 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #114030 嘅獲獎狀態設計
關於 Hotel New Grand Ready-to-eat Meals 食品包裝
Hotel New Grand即食餐點係一個為調理食品而設嘅包裝設計,包括牛肉咖喱、雞肉咖喱同拿坡里意粉醬。包裝盒以紙板製成,並以湯鍋作為主要圖案元素。呢個極簡設計避開咗即食食品包裝上常見嘅插圖同食物相片,旨在以一絲風趣傳達橫濱經典酒店嘅傳統同聲譽。呢款包裝既適合喺屋企享用嘅餐點,亦係送禮嘅好選擇。
榮譽認可
關於A' Design Award 金獎
Hotel New Grand Ready-to-eat Meals 食品包裝是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計Hotel New Grand Ready-to-eat Meals 食品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。Hotel New Grand Ready-to-eat Meals 食品包裝激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- 尺寸同包裝
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - 標籤
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- 生產技術
- The box of the package is made of cardboard.
- 設計挑戰
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- 研究
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- 靈感
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- 項目時長
- The project started in January 2020 and finished in November 2020 in Japan.
- 操作流程
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- 團隊成員
- Art Director/Designer : Kazuaki Kawahara
- 圖片來源
- Kazuaki Kawahara, 2020.
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