由設計師 Radoslav Dostal 創作嘅 Amarico 開胃酒包裝係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

Amarico 開胃酒包裝

由 Radoslav Dostal

客戶: Amàrico

包裝類別嘅 A' Design Award 銀獎得獎者

25,489

經驗證嘅獲獎者

驗證設計 #114557 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Amarico 開胃酒包裝

Amarico係為一款意大利開胃酒設計嘅標籤同包裝。設計採用植物圖案，反映呢款飲品香氣馥郁、成分複雜而天然嘅特質。插畫以數碼蠟筆繪製，將各款香草排列成受裝飾藝術啟發嘅鏡像構圖。當代手繪字體與圖像相互配襯。單一標籤環繞瓶身，以鍍金香草輪廓連繫商標同重點文字。瓶身尺寸為70 x 70 x 240毫米。

榮譽認可

關於A' Design Award 銀獎

Amarico 開胃酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Amarico 開胃酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Amarico 開胃酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
尺寸同包裝: 70 mm x 70 mm x 240 mm
標籤: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
生產技術: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
設計挑戰: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
研究: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
靈感: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
項目時長: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
操作流程: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
專利: n/a
團隊成員: Radoslav Dostal, Tomas Nedved, Jan Blazek
圖片來源: Photographer: Julius Filip