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Xiaoning You 嘅作品 The Rice of Friendship 礼盒包装

由設計師 Xiaoning You 創作嘅 The Rice of Friendship 礼盒包装 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品,獲獎類別為 包裝設計。


銅包裝· 2021

The Rice of Friendship 礼盒包装

由 Xiaoning You

客戶: Zhimao Rice

包裝 類別嘅 A' Design Award 銅獎 得獎者

10,972

色彩

設計

關於 The Rice of Friendship 礼盒包装

《友谊之米》係为中国黑龙江五常大米设计嘅礼品包装。外盒装有3公斤米,分成六个各重500克嘅细盒,咁样未开封嘅盒仔都方便储存。盒身同盒盖穿孔内藏嘅磁铁形成隐藏式锁扣,防止运输途中意外开盒同刮花。印刷插图描绘两个人物隔住山水遥遥相对,以中国传统手势互相致意。呢种图案风格令人联想起中国古典山水画,表达咗友谊之情。

榮譽認可

關於A' Design Award 銅獎

The Rice of Friendship 礼盒包装是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計The Rice of Friendship 礼盒包装將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。The Rice of Friendship 礼盒包装出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
尺寸同包裝
Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
標籤
Wuchang City, rice, package,
生產技術
Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
設計挑戰
Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
研究
In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
靈感
Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
項目時長
The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
操作流程
The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
專利
Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
團隊成員
Designer: Xiaoning You
Copywriter: Haiqi Wang
圖片來源
Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.

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