由設計師 Kazuo Fukushima 創作嘅 Toothpaste 包裝係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

Toothpaste 包裝

由 Kazuo Fukushima

客戶: Nippon Zettoc co.,ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #117108 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Toothpaste 包裝

牙膏包裝設計理念是水彩管。它讓人想起繪畫時選擇顏色的樂趣。該牙膏是天然成分和氨基酸的獨特組合。因此，牙膏包裝的上半部是自然的表達，下半部是科技的表達。這是將兩種不同元素合而為一的設計。最後，品牌標誌將兩隻牙刷組合成十字形，簡單設計了保險口腔產品。

榮譽認可

關於A' Design Award 銀獎

Toothpaste 包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Toothpaste 包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Toothpaste 包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
尺寸同包裝: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
標籤: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
生產技術: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
設計挑戰: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
研究: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
靈感: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
項目時長: The project started in August 2020 and finished in January 2021 in Shanghai.
操作流程: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
專利: Nippon Zettoc co.,ltd.
團隊成員: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
圖片來源: Photographer: Zhu Jie