Fenyangwang 酒類包裝 by Neptune Team is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Fenyangwang 酒類包裝

by Neptune Team

Client: Neptune Team

A' Design Award 銀獎 Winner in 包裝 Category

22,447

Verified Award Winner

Verify Award Status for #117401

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenyangwang 酒類包裝

汾陽王係為一間中國酒廠三十週年而設計嘅酒類包裝。呢個設計以中國日曆為靈感，日曆係日常生活同工作中記錄時間嘅常用工具。每日撕走一頁，代表新一日嘅嚟臨。喺呢個包裝上，保留咗三十年前嘅日曆頁，以復古嘅風格展示釀造日期。包裝盒以卡紙製成，並採用印刷技術完成。尺寸為145 x 90 x 235毫米。目的係要表達三十年嘅歲月與經驗。

The Recognition

About the A' Design Award 銀獎

Fenyangwang 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fenyangwang 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fenyangwang 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
Dimensions & Packaging: 145mm*90mm*235mm
Tags: Liquor, packaging, liquor packaging, creative packaging
Production Technology: Cardboard box，Printing technology
Design Challenge: Visual symbolization
Research: The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
Inspiration: The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
Project Duration: Start in October 2020 and finish in December 2020
Operation Flow: Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
Team Members: Bxl Neptune Team