由設計師 Ka Wai Tsun 創作嘅 BonBonne Nuit 糖果包裝係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2021

BonBonne Nuit 糖果包裝

由 Ka Wai Tsun

客戶: Ka Wai (Rae), Tsun

包裝類別嘅 A' Design Award 鐵獎得獎者

11,073

經驗證嘅獲獎者

驗證設計 #118219 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 BonBonne Nuit 糖果包裝

BonBonne Nuit係一個糖果嘅包裝設計系列。呢個名結合咗兩個法文字，bon bon，即係糖果嘅意思，同埋bonne nuit，即係晚安嘅意思。呢個概念邀請顧客品嚐屬於佢哋自己嘅清醒夢。包裝採用蒙太奇嘅風格,將超現實嘅元素融合喺一齊。因為清醒夢係可以控制嘅，所以每個包裝上嘅故事都暗示住人哋心中可能有嘅一種渴望。呢啲富有概念性嘅產品名稱，目的係想喺人嘅腦海入面觸發出充滿想像力嘅畫面。呢個系列包括三款小袋、三款迷你圓盒，以及兩款帶手挽嘅長方形盒子。

榮譽認可

關於A' Design Award 鐵獎

BonBonne Nuit 糖果包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計BonBonne Nuit 糖果包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。BonBonne Nuit 糖果包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
尺寸同包裝: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
標籤: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
生產技術: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
設計挑戰: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
研究: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
靈感: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
項目時長: BonBonne Nuit was created and finished in March 2020 in Vancouver.
操作流程: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
專利: Copyrights belong to Ka Wai (Rae) Tsun, 2020.