Adrenaline Space 能量飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2021
Adrenaline Space 能量飲品包裝
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #118783The Design
About Adrenaline Space 能量飲品包裝
Adrenaline Space係一款喺俄羅斯發售嘅能量飲品限量版包裝設計。呢個設計歌頌太空探索,並且配合品牌鼓勵消費者突破自我極限嘅定位。深藍色背景襯托住一片閃爍嘅金色星群,構成一個視覺邀請,呼喚人向新高度進發。包裝亦傳達咗添加果汁嘅訊息,並突出咖啡因、維他命同牛磺酸嘅成分同益處。呢個概念係應一位零售客戶嘅查詢而開發出嚟嘅。
The Recognition
About the A' Design Award 銀獎
Adrenaline Space 能量飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Adrenaline Space 能量飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Adrenaline Space 能量飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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