Evervess Soda Water 飲料包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2021
Evervess Soda Water 飲料包裝
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water 飲料包裝
依雲士(Evervess)梳打水係一系列有汽梳打水同湯力水嘅包裝設計。呢個品牌承載住將近八十年嘅歷史底蘊,而今次為咗喺中國市場統一推出,將個視覺形象進行咗現代化革新。舊有設計感覺厚重,予人一種放縱享受嘅印象,所以今次將包裝簡化,務求傳遞出輕盈同起泡嘅清爽感。黑色同藍綠色嘅極簡圖案描繪出一座噴泉,象徵住活力、清新同重生。呢啲飲品可以用嚟調配雞尾酒,又或者直接單獨享用。
The Recognition
About the A' Design Award 鐵獎
Evervess Soda Water 飲料包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Evervess Soda Water 飲料包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Evervess Soda Water 飲料包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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