Lipton Pop Art Special Edition 饮料罐包装 by PepsiCo Design and Innovation

Lipton Pop Art Special Edition 饮料罐包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Lipton Pop Art Special Edition 饮料罐包装

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award 銅獎 Winner in 包裝 Category

21,538

Verified Award Winner

Verify Award Status for #118901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition 饮料罐包装

《立顿波普艺术特别版》系列是专为俄罗斯市场设计的迷你饮料罐系列。每罐250毫升的容量都印有色彩鲜明嘅图案,灵感源自波普艺术嘅大胆美学同埋多位独特艺术家嘅风格。呢啲缤纷多彩嘅画作,巧妙结合咗立顿品牌活泼又富有想象力嘅个性。设计目的係将部分画廊体验带入商店当中,令包装喺琳琅满目嘅货架上更加突出、更加吸睛。细巧嘅体积轻便易携,让呢款饮品非常适合喺外出途中随时享用。

The Recognition

About the A' Design Award 銅獎

Lipton Pop Art Special Edition 饮料罐包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lipton Pop Art Special Edition 饮料罐包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lipton Pop Art Special Edition 饮料罐包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release