白金 包裝 · 2021
Yamamotoyama 重新命名的茶葉包裝
- A' Design Award 白金獎 2021 in 包裝
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama 重新命名的茶葉包裝
山本山是日本最古老、最知名的茶商之一。今天是第一家賣綠茶的。 NOSIGNER以回歸江戶本源為理念，重新設計了包裝，讓傳統茶文化得以延續並傳承給未來。為了使它們現代化，同時保留悠久歷史品牌的魅力，NOSIGNER 參考了捲軸的傳統顏色和結構，以及山本山原創的小紋章和江戶的書法風格。
About the A' Design Award 白金獎
Yamamotoyama 重新命名的茶葉包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Yamamotoyama 重新命名的茶葉包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Yamamotoyama 重新命名的茶葉包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
