Mminni 酒精飲品包裝 by Wen Liu, Qiumin Chen and Weijie Kang

Mminni 酒精飲品包裝 by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2021

Mminni 酒精飲品包裝

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

A' Design Award 金獎 Winner in 包裝 Category

33,479

Verified Award Winner

Verify Award Status for #119485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mminni 酒精飲品包裝

Mminni係一款專為年輕消費者而設嘅白蘭地包裝設計。套裝入面包含基酒、調配酒同埋一組調酒工具，令用家毋須額外購買其他產品都可以調製出個人化嘅風味。字母X代表未知同開放嘅可能性，而色彩嘅運用就令產品擺脫白蘭地傳統嘅外觀形象。酒樽以玻璃製造，並採用裝飾燒製工藝，盒身則以塑膠成型製作。套裝尺寸為198.8乘122.8乘122.8毫米。

The Recognition

About the A' Design Award 金獎

Mminni 酒精飲品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Mminni 酒精飲品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Mminni 酒精飲品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions & Packaging: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tags: X-lab, unknown, exploration, fashion, interaction, mixing
Production Technology: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Design Challenge: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Research: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiration: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Project Duration: 2020.02~2020.05 Shenzhen, China
Operation Flow: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang