Nianfenyuanjiang 酒類包裝 by Dai Longfeng is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2024

Nianfenyuanjiang 酒類包裝

by Dai Longfeng

A' Design Award 銅獎 Winner in 包裝 Category

18,105

Verified Award Winner

Verify Award Status for #119491

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nianfenyuanjiang 酒類包裝

年份原漿係一款為中國亳州生產嘅白酒而設計嘅包裝。設計以中國傳統書寫載體「竹簡」作為出發點,將亳州出生嘅哲學家老子所著《道德經》入面嘅經典語句應用喺表面之上。包裝盒尺寸為350 x 120 x 280毫米,採用傳統開合結構,適合大量生產,亦能夠保護產品。仿木紋紙張取代咗木材,支持環保理念。

The Recognition

About the A' Design Award 銅獎

Nianfenyuanjiang 酒類包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Nianfenyuanjiang 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Nianfenyuanjiang 酒類包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
Dimensions & Packaging: 350X120X280
Tags: Chinese culture，Chinese liquor，Environmental protection imitation wood material
Production Technology: Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
Design Challenge: The real degree of imitation wood is a big challenge.
Research: The combination of traditional Chinese culture and modern craftsmanship.
Inspiration: Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
Project Duration: March 2023,Shenzhen, China.
Operation Flow: Conventional open box type,It is conducive to mass production and product protection.
Image Credits: Longfeng Dai