Lidugaoliang Baijiu 酒精飲品包裝 by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2021
Lidugaoliang Baijiu 酒精飲品包裝
by Wen Liu, HenHong Yang and Weijie Kang
Client: Jiangxi Lidu Liquor Industry Co.ltd
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #119501The Design
About Lidugaoliang Baijiu 酒精飲品包裝
利度高粱白酒係一款中國蒸餾酒嘅包裝設計。酒瓶造型線條圓滑流暢，並以高粱元素作浮雕裝飾。圓形瓶蓋同外盒上嘅圓形圖案，靈感源自元代瓷器——呢個時期正是此酒開始釀造嘅年代。傾斜嘅標籤採用皮革製作，外盒則結合皮革同金屬物料，透過旋轉圓形轉盤即可開啟。綠色色調經過加深處理，以配合高端產品嘅定位。包裝尺寸為闊120毫米、深120毫米、高330毫米。
The Recognition
About the A' Design Award 銅獎
Lidugaoliang Baijiu 酒精飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lidugaoliang Baijiu 酒精飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lidugaoliang Baijiu 酒精飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensions & Packaging
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Production Technology
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Design Challenge
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Research
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Project Duration
- 2019.08-Now Shenzhen, China
- Operation Flow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Team Members
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
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