Tianyoude Private House Wine 天佑德私房酒 by Saturn Team

Tianyoude Private House Wine 天佑德私房酒 by Saturn Team is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Tianyoude Private House Wine 天佑德私房酒

by Saturn Team

Client: Shenzhen BXL Creative PKG Co.,Ltd

A' Design Award 銅獎 Winner in 包裝 Category

14,162

Verified Award Winner

Verify Award Status for #119508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tianyoude Private House Wine 天佑德私房酒

天佑德私房酒係一款青稞酒嘅包裝設計。設計以三種高原代表性動物作擬人化插畫呈現：藏羚羊性情溫馴、味覺敏銳，被描繪成釀酒師；棕熊體格強壯，被描繪成負責攪拌材料嘅角色；野牦牛作為典型嘅高山動物，完成呢個組合。外盒採用禮盒形式，以環保特種紙製成，燙金同印刷工藝盡顯高原生態特色。

The Recognition

About the A' Design Award 銅獎

Tianyoude Private House Wine 天佑德私房酒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Tianyoude Private House Wine 天佑德私房酒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Tianyoude Private House Wine 天佑德私房酒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The right people are placed in the right place,Maximum ability.Tibetan antelope: docile personality, sensitive taste, the job is a winemaker, brown bear: a strong body, the job is mixing materials, wild yak: a typical alpine animal, the job is: Liquor ( Winemaking has always been dominated by women Liquor making process).the entire design outer box is in the form of a gift box, using environmentally friendly special paper, which is more in line with the characteristics of the plateau ecology.
Dimensions & Packaging: 250mmX90mmX200mm
Tags: Interesting, anthropomorphic, environmentally friendly special paper
Production Technology: Use environmentally friendly special paper to better reflect the concept of ecology
Research: The concept of the entire product is the concept of private house wine. In order to better interpret this concept, the designer uses three representative animals from the plateau, and combines their own characteristics to create a more interesting creative design.
Inspiration: This is an interesting design called Tianyoude Private House Wine for Tianyoude. The so-called private house wine refers to the most authentic highland barley wine. To produce the most authentic highland barley wine, only the indigenous people can make it. So the designer used the three most representative local rare animals, and made the whole design more vivid and interesting through anthropomorphic illustrations. The so-called technical profession has specializations.
Project Duration: The production period of the project is 15 days, and the production location is Shenzhen, China.
Operation Flow: Select special paper and present it through hot stamping and printing process