East Travel 酒精飲品包裝 by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2021
East Travel 酒精飲品包裝
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #119511The Design
About East Travel 酒精飲品包裝
《東遊》係一款白酒嘅包裝設計，白酒係中國傳統嘅蒸餾酒。個樽用咗簡潔嘅圓柱形玻璃造型，方便大量生產。樽蓋設計成水波紋形狀，寓意釀酒所用嘅優質水源。標籤採用特種紙製造，插圖同產品名稱都用咗燙金工藝。外包裝以壓製蔗渣製成，即係甘蔗發酵之後剩低嘅纖維，係一種可以自然降解嘅環保材料。整個設計汲取咗中國民間文化同傳統釀酒工藝嘅靈感。
The Recognition
About the A' Design Award 銀獎
East Travel 酒精飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計East Travel 酒精飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。East Travel 酒精飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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