Deng Long Ji 酒類包裝 by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2021
Deng Long Ji 酒類包裝
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #119519The Design
About Deng Long Ji 酒類包裝
燈籠記係一款專為中國酒品牌設計嘅酒類包裝。瓶身造型取材自傳統中式燈籠,呢種形態向來與繁榮同慶祝相關聯。瓶蓋以中式窗花圖案裝飾。禮盒採用經燒製處理嘅裝飾亞加力製成,酒瓶則以經燒製處理嘅裝飾玻璃製成。禮盒尺寸為109.02 x 109.02 x 280.5毫米。呢個設計以當代中式美學嚟呈現酒品,旨在改變大眾對酒純粹係西方產物嘅固有印象。
The Recognition
About the A' Design Award 銅獎
Deng Long Ji 酒類包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Deng Long Ji 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Deng Long Ji 酒類包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Dimensions & Packaging
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm - Tags
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
- Production Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Design Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Project Duration
- 2019-08~2020~01 Shenzhen, China
- Operation Flow
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang
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