由設計師 Genki Forest 創作嘅 Alienergy Electrolyte Water 飲料包裝 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2021
Alienergy Electrolyte Water 飲料包裝
客戶: Genki Forest (Beijing) Food Technology Group Co., Ltd.
包裝 類別嘅 A' Design Award 銅獎 得獎者
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經驗證嘅獲獎者
驗證設計 #119775 嘅獲獎狀態設計
關於 Alienergy Electrolyte Water 飲料包裝
Alienergy電解質水係一款無糖無卡路里功能性飲料嘅包裝設計。樽身線條筆直,邊緣俐落分明,呈現出現代同運動感嘅外觀。標籤採用半透明物料製成,透出裡面清澈嘅液體,表現出呢款飲料補水嘅特質。大面積嘅留白空間配合有限嘅色彩運用,傳遞出簡約純粹嘅設計理念。標籤物料採用OPS,係一種可回收嘅PVC替代物料。呢款飲料本身唔含任何食用色素。
榮譽認可
關於A' Design Award 銅獎
Alienergy Electrolyte Water 飲料包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Alienergy Electrolyte Water 飲料包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Alienergy Electrolyte Water 飲料包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- 尺寸同包裝
- Width 65mm x Depth 65mm x Height 185mm
- 標籤
- Branding, Packaging, bottle, 3D, water
- 生產技術
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- 設計挑戰
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- 研究
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- 靈感
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- 項目時長
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- 操作流程
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- 專利
- Label Patent:202030514752.6 , 2020, China.
- 團隊成員
- Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang - 圖片來源
- Creator: Gang Wang
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