Armeanu Creative Studio 嘅作品 Smoked Trout 食品包裝

由設計師 Armeanu Creative Studio 創作嘅 Smoked Trout 食品包裝係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

Smoked Trout 食品包裝

由 Armeanu Creative Studio

客戶: Valeputna

包裝類別嘅 A' Design Award 銀獎得獎者

29,133

經驗證嘅獲獎者

驗證設計 #119796 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Smoked Trout 食品包裝

煙燻鱒魚係一款為煙燻魚類產品而設嘅包裝設計。包裝採用牛皮紙卡紙，配以燙金同局部上光工藝。圓形圖案、用作卡紙裁切嘅中世紀城門造型，以及金色封印，寓意傳統、傳承同天然食材。封印同城門造型貫穿整個產品系列，展現連貫性。摺疊後嘅包裝尺寸為11.5乘25厘米。緊湊嘅外形令產品易於放入同封口，亦方便貯存、運輸同貨架陳列。

榮譽認可

關於A' Design Award 銀獎

Smoked Trout 食品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Smoked Trout 食品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Smoked Trout 食品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
尺寸同包裝: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
標籤: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
生產技術: The packaging is made of kraft carton, has golden folio and selective varnishing.
設計挑戰: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
研究: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
靈感: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
項目時長: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
操作流程: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
專利: Valeputna 2006 - QUALITY NATURAL SRL - Romania
團隊成員: Armeanu Ana
Armeanu Catalin
圖片來源: Main Image and optional images - Armeanu Creative Studio SRL - Romania