Daejeon Bruce Rice Cake Redesign 米餅包裝 by Choulsoon Park

Daejeon Bruce Rice Cake Redesign 米餅包裝 by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Daejeon Bruce Rice Cake Redesign 米餅包裝

by Choulsoon Park

Client: Soongraphic

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign 米餅包裝

《大田Bruce米餅redesign》係一款為大田地區一間糖果公司所推出嘅米餅產品而設計嘅包裝。包裝上印有大田九大地標嘅圖案,等買家喺購買產品之餘,仲可以一併獲得當地嘅旅遊資訊。呢個系列按口味分為三種,每種都採用主要材料嘅天然色彩嚟表現味道特色。產品名稱以韓文同英文並列標示。包裝採用厚身紙張製作,可以企立或平放,亦唔容易損壞。

The Recognition

About the A' Design Award 銅獎

Daejeon Bruce Rice Cake Redesign 米餅包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Daejeon Bruce Rice Cake Redesign 米餅包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Daejeon Bruce Rice Cake Redesign 米餅包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual