Cuishan Intelligent Kitchen 餐廳視覺識別系統 by Yu Pan

Cuishan Intelligent Kitchen 餐廳視覺識別系統 by Yu Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2021

Cuishan Intelligent Kitchen 餐廳視覺識別系統

by Yu Pan

Client: MET Creative Brand

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #120249

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cuishan Intelligent Kitchen 餐廳視覺識別系統

翠山智能廚房係為中國無錫一間餐飲場所打造嘅視覺識別系統。呢個識別系統將本地飲食文化、城市歷史同互聯網主題融合喺一個品牌系統之內。標誌經過排列同重複,構成具有強烈辨識度嘅品牌圖案。銀杏、燕子同雲彩圖案被用作核心元素。銀杏象徵源遠流長嘅中華文化,燕子代表江南地區,而雲彩則寓意大自然。呢個項目佔地1770平方米,於2019年完成。

The Recognition

About the A' Design Award 銀獎

Cuishan Intelligent Kitchen 餐廳視覺識別系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Cuishan Intelligent Kitchen 餐廳視覺識別系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Cuishan Intelligent Kitchen 餐廳視覺識別系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.