Gen Xu and Feihu Han 嘅作品 Yanjing White Beer 啤酒包装

由設計師 Gen Xu and Feihu Han 創作嘅 Yanjing White Beer 啤酒包装係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Yanjing White Beer 啤酒包装

由 Gen Xu and Feihu Han

客戶: Beijing Yanjing Brewery Co.,Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

11,216

經驗證嘅獲獎者

驗證設計 #120520 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Yanjing White Beer 啤酒包装

燕京白啤是一款为瓶装及罐装啤酒设计的包装。图案设计融合咗中德两地嘅文化元素,色彩取自德国足球队服嘅配色,并以麦芽同啤酒花嘅图像向白啤嘅发源地德国致敬。盾形嘅标题面板突出咗产品名称,同时令版面布局保持平衡。罐装嘅尺寸参照一般手掌大小设计,方便稳固握持;而瓶身则采用锥形设计,无论喺任何高度都可以轻松抓握。瓶身选用可回收玻璃制造,罐身则采用可回收铝材制成。

榮譽認可

關於A' Design Award 銅獎

Yanjing White Beer 啤酒包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Yanjing White Beer 啤酒包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Yanjing White Beer 啤酒包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
尺寸同包裝: 67.4*67.4*248mm, 54*54*170mm
標籤: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
生產技術: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
設計挑戰: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
研究: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
靈感: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
項目時長: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
操作流程: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
團隊成員: Feihu Han
Gen Xu
Da Wu