Solemici Packaging 肉類產品包裝 by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2021
Solemici Packaging 肉類產品包裝
Client: Dmitry Kultygin
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #120913The Design
About Solemici Packaging 肉類產品包裝
Solemici係為意大利肉類美食（例如薩拉米香腸同帕爾馬火腿）而設計嘅包裝。呢個設計將產品嘅味道同文藝復興時期嘅藝術傑作作比較。主要包裝係一個印有大理石紋理嘅塑膠托盤。紙質頂部標籤採用膠印同燙金工藝製作，突顯產品嘅高端特質。托盤高225毫米、闊123毫米。鮮明嘅色彩同對比強烈嘅細節，令產品喺貨架上更加突出。呢個設計亦體現咗對傳統生產方式嘅尊重。
The Recognition
About the A' Design Award 銀獎
Solemici Packaging 肉類產品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Solemici Packaging 肉類產品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Solemici Packaging 肉類產品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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