Rikchari 咖啡包装

由 Planetario

客戶: Rikchari Packaging by Planetario

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #121161 嘅獲獎狀態

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設計

關於 Rikchari 咖啡包装

Rikchari係一個秘魯咖啡品牌嘅包装設計,主打可持續發展同社會責任。「Rikchari」呢個名喺蓋丘亞語(Quechua)入面解「醒覺」,而字母C嘅輪廓設計同時暗喻咖啡豆同眼睛嘅形態。包装設計延續咗品牌標誌嘅風格,採用受秘魯印加帝國幾何圖案「Tocapu」啟發嘅文字造型結構。呢款咖啡種植喺秘魯北部嘅奇里諾斯(Chirinos),海拔1700米。整個設計將咖啡呈現為一款富有社會意義嘅有機產品。

榮譽認可

關於A' Design Award 鐵獎

Rikchari 咖啡包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Rikchari 咖啡包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Rikchari 咖啡包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
尺寸同包裝: Dimension: 160 mm x 240 mm / Weight: 250 grams
標籤: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
生產技術: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
設計挑戰: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
研究: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
靈感: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
項目時長: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
團隊成員: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz