Ge Wu Zhi Heng 篆書字體設計 by Lu Zhao and Shankai Gu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2021
Ge Wu Zhi Heng 篆書字體設計
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
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About Ge Wu Zhi Heng 篆書字體設計
《格物致衡》係一件研究人與萬物之間平衡關係嘅篆書字體設計作品。作品以小篆為基礎，呢種早期嘅中國篆書以其凝練同真實性而著稱。標題取自《禮記》，意指探究萬物之理，以達致平衡之境。呢個設計將中國傳統哲學思想與現代篆書設計結合，旨在探討人們如何從現實生活過渡到虛擬生活，以及如何喺當中保持平衡。
The Recognition
About the A' Design Award 銅獎
Ge Wu Zhi Heng 篆書字體設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Ge Wu Zhi Heng 篆書字體設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Ge Wu Zhi Heng 篆書字體設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
- Inspiration
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.
- Team Members
- Lu Zhao
Shankai Gu
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