School of Journalism CUC 品牌形象 by Ecust-Creplus Design is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2021
School of Journalism CUC 品牌形象
Client: The School of Journalism of Communication University of China
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
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About School of Journalism CUC 品牌形象
新聞學院的標誌由一個悖論圖形組成，這個圖形由兩本指向不同方向的書本構成。書本代表新聞專業學生應具備的知識。兩本書指向不同方向但又互相結合，寓意新聞專業的學生應持有客觀公正的職業觀，以及關注正反兩面觀點的職業態度。同時，此圖形亦像一支筆尖，象徵著批判精神和銳利的文筆。
The Recognition
About the A' Design Award 銅獎
School of Journalism CUC 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計School of Journalism CUC 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。School of Journalism CUC 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The journalism school of Communication University of China is China's highest educational institution in journalism, As one of journalism school with profound influence in society, the establishment of visual identity system contribute to up its brand value and image.The visual identification image design of journalism school focus on highlight its journalism professional attributes and the education characteristic. The visual effects strive to concise, modern and can reflect the professional connotation and the spirit of journalism school.
- Inspiration
- Find inspiration from the combination of paradox graphics and books. Paradox graphics represent both positive and negative views and an objective journalist attitude. Books represent knowledge and education. The combination of the two clearly expresses the connotation of journalism school.
- Project Duration
- Beijing, China
- Team Members
- Art director:Weimiao Du, Zhuo Ai
Design Director:xiaoling Dai
Creative Director:Shan Hao, YU Wei - Image Credits
- photo:I＇often,wu liu,qian yongze(699pic.com)
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