由設計師 Hankol - Ji Hao and Zhang XiaoMing 創作嘅 Hankol Liquor 酒類包裝 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2021
Hankol Liquor 酒類包裝
由 Hankol - Ji Hao and Zhang XiaoMing
客戶: HANKOL & Ji Hao/Zhang XiaoMing
包裝 類別嘅 A' Design Award 銀獎 得獎者
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經驗證嘅獲獎者
驗證設計 #121947 嘅獲獎狀態設計
關於 Hankol Liquor 酒類包裝
Hankol係一款醬香型白酒嘅包裝設計。個名指嘅係一個豪爽開心飲酒嘅人，體現咗品牌以人為本嘅精神。設計概念源自盲品體驗。正負形相結合，將創辦人嘅剪影放喺負形之中，藉此表達不忘初心嘅理念。字體運用咗中國書法同印章元素。外盒採用環保嘅EPP材料製作，正面鑲嵌咗金屬標誌。
榮譽認可
關於A' Design Award 銀獎
Hankol Liquor 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Hankol Liquor 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Hankol Liquor 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- 尺寸同包裝
- Outer box size 115mmx100mmx230mm
- 標籤
- packaging
- 生產技術
- The outer packaging box uses environmentally friendly EPP materials
- 設計挑戰
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- 研究
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- 靈感
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - 項目時長
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- 操作流程
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- 團隊成員
- HANKOL
Ji Hao
Zhang XiaoMing - 圖片來源
- Image all: Photographer Chen yue, 2020
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