由設計師 Jeffery Fulton 創作嘅 Clarity 企業識別形象係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2021

Clarity 企業識別形象

由 Jeffery Fulton

客戶: Clarity Innovations

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #122345 嘅獲獎狀態

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設計

關於 Clarity 企業識別形象

Clarity係一個為科技公司設計嘅企業識別形象。標誌結合咗兩個編程常用嘅符號,並置於一個象徵前進嘅三角形之內。深藍色調傳達信任感,而鮮藍色調則呼應科技元素。字體採用Neo Sans,其現代感同標誌嘅圓角設計相得益彰。設計刻意避免使用漸變同抽象圖形,令整個識別形象單靠簡潔嘅幾何形狀同編程字符去呈現。呢個識別系統亦應用於企業周邊產品之上。

榮譽認可

關於A' Design Award 銅獎

Clarity 企業識別形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Clarity 企業識別形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Clarity 企業識別形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
靈感: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
團隊成員: Jeffery Fulton
Zoe Rogers

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