Beer Mail by Volfas Engelman 精釀啤酒包裝 by Bold Brands

Beer Mail by Volfas Engelman 精釀啤酒包裝 by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Beer Mail by Volfas Engelman 精釀啤酒包裝

by Bold Brands

Client: Bold Brands

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #122875

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beer Mail by Volfas Engelman 精釀啤酒包裝

Beer Mail係一系列精釀啤酒嘅包裝設計。標籤設計成郵票嘅框架形式，呼應品牌名稱，亦帶出郵票值得收藏嘅特質。每款啤酒都印有拼貼插畫，將啲乍看之下毫無關聯嘅元素巧妙組合埋一齊。啤酒所用嘅材料都隱藏喺插畫入面，等消費者可以自己搵出嚟。啤酒以330毫升玻璃樽（貼有數碼印刷標籤）同500毫升印刷罐裝發售。呢個設計正好反映咗呢個系列少量生產嘅特色。

The Recognition

About the A' Design Award 銀獎

Beer Mail by Volfas Engelman 精釀啤酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Beer Mail by Volfas Engelman 精釀啤酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Beer Mail by Volfas Engelman 精釀啤酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite