Bold Brands 嘅作品 Baltija Chocolate Collection 糖果包裝

由設計師 Bold Brands 創作嘅 Baltija Chocolate Collection 糖果包裝係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

Baltija Chocolate Collection 糖果包裝

由 Bold Brands

客戶: Bold Brands

包裝類別嘅 A' Design Award 銀獎得獎者

24,777

經驗證嘅獲獎者

驗證設計 #122959 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Baltija Chocolate Collection 糖果包裝

Baltija係一個朱古力系列嘅包裝設計，喺波羅的海地區發售。個名源自立陶宛文「波羅的海」一詞，亦係設計嘅靈感來源。設計以經典維多利亞風格繪畫燈塔同大海景象，配以波浪形態，帶出海水流動嘅感覺。設計冇用任何國家象徵，所以呢個包裝代表成個地區，而唔係單一國家。深沉嘅藍綠色調令外觀更顯精緻。盒同信封均以紙張製成，採用柯式印刷，並以啞光光油同銅箔細節作為飾面。

榮譽認可

關於A' Design Award 銀獎

Baltija Chocolate Collection 糖果包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Baltija Chocolate Collection 糖果包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Baltija Chocolate Collection 糖果包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
尺寸同包裝: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
標籤: Baltija, Chocolate collection. Chocolate, Chocolate packaging
生產技術: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
設計挑戰: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
研究: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
靈感: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
項目時長: This project started in January 2020 February and finished 2020 May
操作流程: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
團隊成員: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
圖片來源: Photography: Motiejus Gaigalas, Zydrunas Slajus