Tsarsky Reserve 紙包裝 by Natalya Bilousova

Tsarsky Reserve 紙包裝 by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Tsarsky Reserve 紙包裝

by Natalya Bilousova

Client: Tsarsky Reserve

A' Design Award 銅獎 Winner in 包裝 Category

12,095

Verified Award Winner

Verify Award Status for #123199

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsarsky Reserve 紙包裝

冷凍半成品包裝的目的是創造一個引人注目的品牌形象，並避免傳統的盤子裡的食物視覺效果。基於圖案的解決方案被選擇為讓消費者的眼睛已經享受到食物的解決方案。用於代表的顏色在其他食品設計中絕對是可識別的。此外，該設計中形式的簡單性強調了當代方法，同時凸顯了普遍性的概念。因此，這種設計使產品很容易受到各種觀眾的喜愛

The Recognition

About the A' Design Award 銅獎

Tsarsky Reserve 紙包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Tsarsky Reserve 紙包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Tsarsky Reserve 紙包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client