Linhu Queshe Green Tea 茶葉包裝 by Xianfeng Wu

Linhu Queshe Green Tea 茶葉包裝 by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Linhu Queshe Green Tea 茶葉包裝

by Xianfeng Wu

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Linhu Queshe Green Tea 茶葉包裝

臨湖雀舌綠茶係一款為中國四川宜賓——一個以竹聞名嘅地區——所種植嘅綠茶而設計嘅包裝。容器造型仿如一節竹段，以呼應原產地嘅文化。包裝採用鋁材製成，輕巧而色調柔和。其形態有別於傳統中式茶葉包裝，使用起嚟亦十分簡便。緊湊嘅外形節省空間，並降低運輸成本。多個容器可以喺貨架上層層疊放，營造出令人聯想起竹林嘅陳列效果。每個容器尺寸為47 x 47 x 65毫米。

The Recognition

About the A' Design Award 銀獎

Linhu Queshe Green Tea 茶葉包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Linhu Queshe Green Tea 茶葉包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Linhu Queshe Green Tea 茶葉包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea packaging design. The product packaging form is different from the traditional Chinese tea packaging. The packaging is light and easy to use.
Dimensions & Packaging: 47mmX47mmX65mm
Tags: Bamboo, tea, packaging, nature, green tea
Production Technology: The product is made of aluminum, light and elegant in color.
Design Challenge: Both color and texture have experienced proofing for many times. Through close communication with manufacturers, the final product can be perfectly presented and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: The tea originates from Yibin, Sichuan Province, known as "China Bamboo Sea ". It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
Project Duration: The project was created in December 2018 and completed in Shenzhen in March 2019, and sold in Yibin, China
Operation Flow: The packaging can be overlapped when displaying, just like walking into the bamboo forest and enjoying the breath of nature.
Team Members: Wu Xianfeng