Yipin Yellow Tea 茶葉包裝 by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2021

Yipin Yellow Tea 茶葉包裝

by Xianfeng Wu

A' Design Award 鐵獎 Winner in 包裝 Category

13,888

Verified Award Winner

Verify Award Status for #123306

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yipin Yellow Tea 茶葉包裝

一品黃茶係一款兼具裝飾功能嘅茶葉包裝設計。包裝採用陶瓷結合金屬材質製成,密封性良好,耐用且適合長期儲存同重複使用。造型靈感源自守護皇家茶園嘅老虎、龍形古井,以及蒙頂山嘅石頭。打開包裝嘅過程猶如一場小小嘅發現之旅。茶葉用完之後,可以將蓋子取下,喺容器內焚香,令個包裝搖身一變成為香爐。包裝尺寸為110毫米x110毫米x21毫米。

The Recognition

About the A' Design Award 鐵獎

Yipin Yellow Tea 茶葉包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Yipin Yellow Tea 茶葉包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Yipin Yellow Tea 茶葉包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea packaging design. The package is not just a container of the tea and at the same time, it can also be taken as a piece of artwork displayed in our life.After enjoying the tea, it can also be used by taking as a incense burner. Move the cover and ignite incense inside. At the moment, it seems enjoy the cloudy mist in the mountains.
Dimensions & Packaging: 110mmX110mmX21mm
Tags: Tiger, dragon, tea packaging, incense burner, nature
Production Technology: The product adopts the combination of ceramic and metal, good sealing, durable, suitable for long-term storage and recycling.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: The origination of the package of the tea comes from the tiger, which guards the imperial tea garden, dragon shaped old well and Menshan stones. It has tactfully connected the geological cultural structure. It is carefree and plain and ingenious beyond description. The tiger is crouching and dragon is hidden inside, which represents that Mengding mountains is the place with lots of hidden treasures.
Project Duration: The project was created in February 2019 and completed in Shenzhen in June 2019, and sold in Chengdu, China
Operation Flow: Opening is a process of exploring the unknown, just like mining treasure, giving people surprise and expectation.
Team Members: Wu Xianfeng