由設計師 Olga Takhtarova 創作嘅 Wink Lashes 包裝設計係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2021

Wink Lashes 包裝設計

由 Olga Takhtarova

客戶: Sot B&d

包裝類別嘅 A' Design Award 金獎得獎者

31,925

經驗證嘅獲獎者

驗證設計 #123477 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Wink Lashes 包裝設計

Wink Lashes 係一個專為專業人造睫毛嫁接產品而設嘅包裝設計系列。系列涵蓋啫喱同乳霜卸除劑、底霜、膠水加速劑、膠水、磁石盒同埋睫毛盒。設計以風格化嘅眼睛作為主要圖形符號，直接展示產品嘅用途。每件產品仲有屬於自己嘅獨特符號，令產品之間容易分辨。色調由深石墨色、深珊瑚色同白色組成。包裝採用紙板同塑膠製造，並配以燙金工藝。

榮譽認可

關於A' Design Award 金獎

Wink Lashes 包裝設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Wink Lashes 包裝設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Wink Lashes 包裝設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
尺寸同包裝: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
標籤: packaging, lashes, professional, cosmetics, magic
生產技術: Сardboard, plastic, foil stamping
設計挑戰: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
研究: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
靈感: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
項目時長: German, Nuremberg the project began in March 2020 and ended in February 2021
操作流程: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.