Wink Lashes 包裝設計 by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2021

Wink Lashes 包裝設計

by Olga Takhtarova

Client: Sot B&d

A' Design Award 金獎 Winner in 包裝 Category

31,925

Verified Award Winner

Verify Award Status for #123477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wink Lashes 包裝設計

Wink Lashes 係一個專為專業人造睫毛嫁接產品而設嘅包裝設計系列。系列涵蓋啫喱同乳霜卸除劑、底霜、膠水加速劑、膠水、磁石盒同埋睫毛盒。設計以風格化嘅眼睛作為主要圖形符號，直接展示產品嘅用途。每件產品仲有屬於自己嘅獨特符號，令產品之間容易分辨。色調由深石墨色、深珊瑚色同白色組成。包裝採用紙板同塑膠製造，並配以燙金工藝。

The Recognition

About the A' Design Award 金獎

Wink Lashes 包裝設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Wink Lashes 包裝設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Wink Lashes 包裝設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.