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Taste of Tohoku 食品包裝 by Dodo Design Co., Ltd.

Taste of Tohoku 食品包裝 by Dodo Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 包裝設計 Competition Category.


鐵包裝· 2021

Taste of Tohoku 食品包裝

by Dodo Design Co., Ltd.

A' Design Award 鐵獎 Winner in 包裝 Category

10,555

Verified Award Winner

Verify Award Status for #123600

Colors

The Design

About Taste of Tohoku 食品包裝

「東北之味」係一款包裝設計,專為採用日本東北地區食材製作嘅一系列即食咖喱產品而設計。包裝設計反映咗製作咖喱時精心挑選嘅食材。東北地方嘅傳統工藝品圖案分佈喺包裝表面各處,並以金色裝飾同手寫徽章點綴。復古字體配合簡潔俐落嘅版面設計,營造出懷舊感之餘,亦帶出都市精緻嘅氣息。當幾個包裝盒並排擺放時,盒面嘅印刷圖案會連接成一幅完整嘅畫面。

The Recognition

About the A' Design Award 鐵獎

Taste of Tohoku 食品包裝是 A' Design Award 鐵獎得主,這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Taste of Tohoku 食品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作,既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐,並擁有與專業知識和才華相結合的稱職技術特性。Taste of Tohoku 食品包裝因其嚴謹而受到尊重,旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a package design of the original retort curry series using meat from the Tohoku region of Japan.The curry made from carefully selected ingredients is expressed through the package design. Arranged local crafts from Tohoku, it is luxuriously decorated with gold and handwritten emblems.
Dimensions & Packaging
Width 142mm × Depth 30mm × Height 182mm
Inspiration
This is the package design of the retort curry. The concept is to connect consumers and communities so that they know who made them. In order to achieve both "nostalgic"; and "urban sophistication", the design is clean and simple while using retro fonts. When the sides of the package are lined up, it becomes a single picture, and there is a lot of fun.

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The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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