Zhenshiming 眼罩 by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Zhenshiming 眼罩

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #123744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming 眼罩

呢款係眼罩產品。大楷字母E係常見嘅中國視力表圖形,消費者對佢都好熟悉。將字母E轉化成一個笑臉,再用一筆勾勒出英文單詞「eye」嘅形狀。兩款產品各自獨立存在,又共同組成一幅完整嘅視覺作品。盒子打開之後,側面會顯示出一幅完整嘅視力表,呢個係消費者所熟悉嘅圖案,仲可以簡單噉測試視力。呢個設計令產品更加有趣味性。

The Recognition

About the A' Design Award 銅獎

Zhenshiming 眼罩是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Zhenshiming 眼罩將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Zhenshiming 眼罩出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.