Sienna Monroe 化妝品包裝 by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Sienna Monroe 化妝品包裝

by Ricci Williams

Client: Summerhouse Collective

A' Design Award 銅獎 Winner in 包裝 Category

17,346

Verified Award Winner

Verify Award Status for #124404

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sienna Monroe 化妝品包裝

Sienna Monroe係一個以植物為本、不含動物成分嘅化妝品品牌形象同包裝設計。呢個禮盒同時亦可以用嚟做網購訂單嘅運輸盒，減少浪費。盒身採用回收未塗層、可堆肥嘅紙板製造，並以植物油墨印刷。瓶身以玻璃製成，呢種材質可以反覆循環使用，而標籤就採用消費後回收紙。天然印花圖案為醒目嘅字體排版增添柔和感。呢個包裝設計嘅原意係喺產品用完之後，仍然可以保留同重複使用。

The Recognition

About the A' Design Award 銅獎

Sienna Monroe 化妝品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sienna Monroe 化妝品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sienna Monroe 化妝品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.