Noxx Bottle Design 包裝 by Res Zinniker is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Noxx Bottle Design 包裝

by Res Zinniker

Client: Eisbock Brewery Zug, Switzerland

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About Noxx Bottle Design 包裝

新成立嘅Eisbock啤酒廠搵咗平面設計師兼插畫師Res Zinniker幫手做包裝設計。設計嘅起點係Noxx呢個名同埋黑色嘅酒樽。設計圖案直接印喺玻璃樽上面,除咗白色之外,仲為每一款啤酒揀咗一種特別嘅顏色。喺黑夜般漆黑(Noxx)嘅背景下,創作咗一系列充滿詭異生物、激發想像力嘅圖案。

The Recognition

About the A' Design Award 銀獎

Noxx Bottle Design 包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Noxx Bottle Design 包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Noxx Bottle Design 包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.
Dimensions & Packaging: Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.
Tags: Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures
Production Technology: Screen printing on glass.
Design Challenge: The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.
Research: In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.
Inspiration: H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.
Project Duration: The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.
Operation Flow: The packaging must immediately attract attention and stick with the consumer as name and appearance.