Daisuke Kobayashi 嘅作品 Kairi Murakami 品牌形象重塑

由設計師 Daisuke Kobayashi 創作嘅 Kairi Murakami 品牌形象重塑係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2021

Kairi Murakami 品牌形象重塑

由 Daisuke Kobayashi

客戶: Iki Retreat Kairi Murakami

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #125764 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Kairi Murakami 品牌形象重塑

《海里村上》係為日本長崎壹岐島上一間酒店設計嘅品牌形象重塑項目。標誌以漢字「一」為設計基礎，其字形係一條單一橫線，呼應酒店名稱中嘅字眼。呢條線亦令人聯想起湯本灣嘅景致——正是賓客到達時首先映入眼簾嘅風景。標誌由直線同圓形組成，展現出一種強而有力、令人難忘嘅風景意象。色彩運用漸變手法，呼應黃昏日落嘅景象。呢套品牌形象應用於大堂指示牌、名片同信頭上，將酒店呈現為賓客嘅「第二個家」。

榮譽認可

關於A' Design Award 銅獎

Kairi Murakami 品牌形象重塑是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kairi Murakami 品牌形象重塑將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kairi Murakami 品牌形象重塑出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
尺寸同包裝: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
標籤: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
生產技術: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
設計挑戰: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
研究: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
靈感: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
項目時長: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
操作流程: The main concept of the brand is to design a landscape that would be our second home for the customers.
專利: Copyrights Daisuke Kobayashi
團隊成員: Creative Director & Designer Daisuke Kobayashi
圖片來源: Photo Daisuke Kobayashi