由設計師 One Design Brand Communication Co. Ltd 創作嘅 Bafang Koi 銀行禮盒係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2022

Bafang Koi 銀行禮盒

由 One Design Brand Communication Co. Ltd

客戶: One Design Brand Communication Co., Ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #125914 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Bafang Koi 銀行禮盒

八卦錦鯉盒的設計不僅浮於表面。作為禮品的一部分，此禮盒被設計為珍貴祝福的象徵，蘊含深厚的中國文化內涵。設計師從中國錦鯉文化及八卦文化中汲取靈感，兩者均傳遞吉祥與富貴的珍貴祝福，與銀行業的文化特質相得益彰。

榮譽認可

關於A' Design Award 銀獎

Bafang Koi 銀行禮盒是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Bafang Koi 銀行禮盒將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Bafang Koi 銀行禮盒是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.
尺寸同包裝: 240mm*240mm*150mm
標籤: China gift packaging
生產技術: Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
研究: I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
靈感: The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.
項目時長: The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
操作流程: We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams.
團隊成員: Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd
圖片來源: One Design brand communication Co., Ltd