Sasha Sharavarau 嘅作品 The Treasure of Zbojniks 酒樽標籤

由設計師 Sasha Sharavarau 創作嘅 The Treasure of Zbojniks 酒樽標籤係備受推崇嘅 2022 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2022

The Treasure of Zbojniks 酒樽標籤

由 Sasha Sharavarau

客戶: St. Nicolaus (client company); Zbojnicka (brand)

包裝類別嘅 A' Design Award 金獎得獎者

47,954

經驗證嘅獲獎者

驗證設計 #127368 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 The Treasure of Zbojniks 酒樽標籤

Zbojnik寶藏係為Zbojnicka果實蒸餾酒設計嘅標籤。Zbojnicka喺斯洛伐克語入面解作屬於Zbojnik嘅嘢。Zbojnik係曾經參與反抗農奴制起義嘅俠盜，民間相信佢哋將寶藏收埋咗喺斯洛伐克嘅山嶺之中。呢個標籤將蒸餾酒呈現為Zbojnik嘅寶藏。標籤頂部展示咗Velky Rozsutec山，並以嚟自唔同地區嘅斯洛伐克傳統紋飾圍邊裝飾。雕版風格嘅插畫以雙色印刷喺質感柔軟嘅啞面米白色紙上，產品名稱就用燙金浮凸工藝製作。

榮譽認可

關於A' Design Award 金獎

The Treasure of Zbojniks 酒樽標籤是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計The Treasure of Zbojniks 酒樽標籤將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。The Treasure of Zbojniks 酒樽標籤激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
尺寸同包裝: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
標籤: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
生產技術: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
設計挑戰: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
靈感: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
項目時長: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
操作流程: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
團隊成員: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
圖片來源: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)