由設計師 Fly By Jing 創作嘅 Fly By Jing 調味料包裝係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

Fly By Jing 調味料包裝

由 Fly By Jing

客戶: Fly By Jing

包裝類別嘅 A' Design Award 銅獎得獎者

17,461

經驗證嘅獲獎者

驗證設計 #130534 嘅獲獎狀態

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色彩

設計

關於 Fly By Jing 調味料包裝

Fly By Jing係一款裝喺玻璃瓶入面嘅四川辣椒脆醬包裝設計。呢個設計紮根於傳統,同時針對現代人嘅飲食習慣而設計。搶眼嘅色彩配搭同直接嘅語調,令呢款包裝喺市面上眾多醬料之中脫穎而出。標籤上印住嘅連貫長句,用嚟描述品牌並向讀者逐步拆解其內容。整個設計反映出品牌嘅價值觀同理念,靈感源自成都風味同當地小食店嘅飲食文化。

榮譽認可

關於A' Design Award 銅獎

Fly By Jing 調味料包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Fly By Jing 調味料包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Fly By Jing 調味料包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
尺寸同包裝: W 6mm x D 6mm x H 8.5mm, glass jar
標籤: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
靈感: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
團隊成員: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
圖片來源: All images / Photographer / Maria Be

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